2. The Outlines
3. With Color
4. The Back
5. The Final Designs
A real estate brand was looking for a lighthearted t-shirt graphic utilizing the “Sexy Singles Near You” slogan that’s so often associated with retro dating site ads, but for real estate instead. The result was a cheeky, fun, and retro graphic that would fit perfectly on a t-shirt.
The Inspo
As I sketched out the first iterations of the graphic, I thought of 70s-inspired ringer tees, iconic cartoon characters like Betty Boop, and 90s t-shirt graphics.The Outlines
With my inspiration in mind, I came up with an anthropomorphic house with matching brick-patterned fishnet tights, sitting on top of a block of foundation.
The graphic leans towards the posterized look of vintage graphic tees, with a distinctly cute look that makes it more modern.
The graphic leans towards the posterized look of vintage graphic tees, with a distinctly cute look that makes it more modern.
With Color
Staying true to the retro theme, I wanted the color palette to reflect the warm, saturated, yet slightly muted colors of old graphic t-shirts.I came up with several color palettes that made use of a warm off-white as opposed to a stark white to achieve the slightly muted look.
The Back
After designing the finished graphic, my client requested a matching graphic for the back of the tee as well, with a space for a QR code to be printed on and an additional slogan.I aimed for a more simplified design for the back of the shirt, and came up with a few matching options. Option A turned out to be the winner!